The BookTribe Podcast

Turn Your Passion into Profit: Marketing and Alternative Revenue Streams

In this episode, Erica interviews Lacy, owner of Black Fox Marketing, about how authors can turn their passion into profit through effective marketing strategies and alternative revenue streams. Lacy shares insights and tips for authors facing challenges in the publishing industry, including the need to understand the business side of being an author. Lacy also discusses the potential for authors to create additional revenue streams through coaching, consulting, speaking engagements, and merchandise. 
 
Join Lacy's free "Book to Business Blueprint" Author Group on Facebook where I have hours' worth of free trainings, resources and materials for authors: https://www.facebook.com/share/kWBiQEoNcm8CdVVA/?mibextid=K35XfP
To get in touch with Lacy, contact her via email at lacy@blackfoxmarketing.ca or visit her website. 
 
Takeaways
Authors face challenges in the publishing industry, including the need to understand the business side of being an author.
Building a community and leveraging email marketing are effective strategies for authors to increase book sales.
Authors can create additional revenue streams through coaching, consulting, speaking engagements, and merchandise.
Being intentional in marketing efforts and embracing technology can help authors streamline their business and reach their goals.
 
Chapters
00:00 Introduction
03:02 Challenges Faced by Authors in Publishing
07:58 Tips for Marketing Books
11:06 Creating Effective Email Marketing Strategies
15:04 Alternative Revenue Streams for Authors
25:05 Tools and Resources for Book Marketing
29:00 The Future of Book Marketing
35:05 Book to Business Blueprint
35:59 Conclusion
 

A Beginner’s Guide to Editing Fictional Books

Join Erica as she chats with Kelly, the romance and fantasy whisperer, a developmental and line editor who transforms stories into captivating masterpieces. Find out when you should get an editor involved, learn how to find your perfect match and discover how to navigate the editing maze!
Follow Kelly on Instagram or visit the Dogstarcreativeco website to find out more!
 
Takeaways
Get sample edits from multiple editors to ensure they understand your book and writing style.
Good communication and reliability are essential qualities to look for in an editor.
Line editing is crucial, but a developmental edit can be beneficial for first-time authors.
Editing plays a significant role in the reception and success of a book.
Becoming an editor requires experience, intuition, and possibly additional training.
Different types of editing include big picture editing, line editing, copy editing, and proofreading.
 
Chapters
00:00 Introduction and Quickfire Questions
02:52 Being an Editor for Indie Authors
04:21 Memorable Experiences Working with Authors
06:38 Building Intimacy Between Characters
07:49 Qualities of a Good Editor
10:44 When to Involve an Editor in the Creative Process
12:12 Budgeting for an Editor
12:47 Common Mistakes Authors Make
15:00 Finding the Right Editor
17:49 The Impact of Editing on the End Product
19:30 Becoming an Editor
23:26 Types of Editing
25:42 Advice for Authors on Editing
26:33 Contacting Kelly for Editing Services

Marketing and Mindset Magic for Fiction Authors

In this episode, Erica interviews Melissa Makarewicz, creator of the Literary Assistant, about marketing and mindset for authors. They discuss various topics related to author marketing, including current trends, mistakes to avoid, the importance of newsletters, and building a successful author brand. 
 
Subscribe to the BookTribe Podcast to get even more expert insights!
To find out more, visit www.theliteraryassistant.com. 
 
Takeaways
Building a community of readers is crucial for authors to stand out in a crowded market.
Authors should start building their author platform and brand early, even before their book is ready to be published.
Newsletters are a powerful tool for authors to connect with readers and promote their books.
Authors should focus on providing value to their readers and building relationships rather than just selling their books.
Having a strong author brand helps readers connect with the author and creates a sense of trust and familiarity.
 
Chapters
Melissa's Background and Journey to Helping Authors
Current Trends in Author Marketing and Branding
Mistakes Authors Make in Marketing
The Importance of Newsletters in Author Marketing
The Importance of Branding for Authors
Establishing Your Brand
Focus on Your Core Genre
Discovering Your Ideal Reader
Collaborating with Communities
Tools and Resources for Marketing
Developing a Positive Mindset
Dealing with Negative Feedback
Don't Be Afraid to Start and Fail

Conquer the Cover: Indie Author's Guide to Book Cover Design

In this episode, Erica dives deep into the world of book cover design with Katia from Miblart, a company dedicated to transforming indie author dreams into eye-catching masterpieces! Discover why book cover design is essential to your marketing strategy and what you need to be looking for in a designer.
Learn more about Miblart and its services by following this link. Or follow them on Instagram!
 
Takeaways
When collaborating with a book cover designer, authors should provide detailed information about their book, including genre, themes, and preferences.
When choosing a book cover designer, authors should look for experience in book cover design and a style that aligns with their vision.
Budgeting for book cover design depends on the author's goals and can range from zero dollars for DIY designs to a few hundred dollars for professional designs.
Staying informed about current trends in book cover design can help authors stay ahead of the curve and create marketable covers.
Authors should develop a strategy for their book cover design based on their goals and target audience.
Chapters
Miblart: Design magic for every genre
Collaborating: Author and designer, hand in hand
Standing out: Cut through the crowd with a killer cover
Design impact: From clicks to sales, the power of a good cover
Common mistakes: Don't let these design disasters happen to you!
Finding your perfect designer: Experience & style matter
Budgeting for brilliance: Affordable options for every budget
Trend watch: Stay ahead of the curve with hot cover styles
Strategy is key: Design a cover that sells your story

The Power of Mindset and Manifestation for Authors

In this episode, Erica interviews Jo Buer, a Gothic suspense and paranormal cosy author and host of the Alchemy for Authors podcast. They discuss the importance of mindset and manifestation in the authoring community. Jo also shares her personal journey, and the role mindset played in her writing career.
To follow the Alchemy for Authors Podcast, follow this link.
To get in touch with Jo or join her newsletter, visit her website.
For links to the mindset resources Jo mentions, visit our podcast webpage for more details.
 
Takeaways
Mindset is everything in the writing process, from the way we think to the stories we tell ourselves about our abilities and the author world.
Manifestation is about aligning our thoughts with our creative goals and taking action to bring them into reality.
Surrounding ourselves with a positive and supportive community can help us stay motivated and overcome challenges.
Finding joy in the writing process and staying connected to our why can lead to greater success and fulfilment as authors.
Chapters
00:00 Introduction and Quick Fire Bookish Questions03:13 Starting the Alchemy for Authors Podcast06:29 Defining Mindset and Manifestation11:32 The Need for Mindset and Manifestation in the Authoring Community16:27 Benefits and Outcomes of Mindset and Manifestation32:12 Resources for Changing Mindset and Manifestation39:19 Advice for Authors on Mindset and Manifestation40:53 Where to Find Joe's Books and Podcast42:28 Conclusion
 
 

Stop Marketing Like a Robot & Connect with YOUR Readers!

Feeling lost in the book marketing jungle? Erica chats with social media whiz Jenn dePaula to unlock the secrets of getting your book seen, heard, and loved! Uncover essential strategies like building a magnetic website, moving beyond vanity metrics, and forging genuine connections with readers. Explore innovative ways to reach your audience, and get ready to feel empowered and excited about our book marketing!
To find out more visit MixtusMedia.com
Follow The BookTribe Podcast for more chats like this! 
 
Takeaways
Authors should have a clear plan and strategy for book marketing, focusing on their goals and ideal readers.
Building a website or landing page is important to provide a centralized destination for readers and improve search engine optimization.
Authors can stand out on social media by connecting with readers as a fellow reader and sharing their interests and hobbies.
Time and patience are key in book marketing, as authors need to build their audience and nurture connections.
Collaborating with influencers can significantly expand an author's reach and attract new readers.
 
Chapters
Jenn's journey & why book marketing rocks!
Unveiling the biggest author challenges (and how to slay them!)
Standing out on social media: be authentic, be YOU!
Website magic: your online HQ for reader love.
Creative promo ideas to leave your mark.
First steps to take (no overwhelm here!)
A peek into the future of book marketing (buckle up!).
One piece of golden advice you can't miss.