Why Every Author Needs a Podcast with Sarah Moffat

Want to boost your author brand and reach more readers? Discover how podcasting can help! In this episode, Erica and Sarah Moffat, Ghostwriter and Podcast Manager, discuss the ins and outs of podcasting for authors. Learn how to launch your own show, build a following,and monetise your content. From equipment to revenue, we cover it all. Tune in to find out if podcasting is right for you.

 

For more information about podcasting and inspiration for fiction authors, Sarah recommends the following resources:

 

School of Podcasting:

https://podcasts.apple.com/us/podcast/school-of-podcasting-plan-launch-grow-and-monetize/id83653087

 

Fiction Writing Made Easy:

https://podcasts.apple.com/us/podcast/fiction-writing-made-easy/id1502307717

Say hello to Sarah! 

Sarah Moffat is a new mom, non-fiction ghostwriter, podcast manager, and creator of the Podcast to Book Mini Course. 

As a ghostwriter, Moffat has collaborated with authors to bring their stories to life, earning the nickname "book Yoda" from one client.

Alongside her husband, Billy, a former bassist in the hit show "One Night of Queen," Moffat has launched a podcast management service. Inspired by the challenges they faced during the 2020 pandemic, they combined their skills to offer comprehensive support to podcasters. Their goal is to empower creatives by handling the technical aspects of podcasting, allowing them to focus on content creation. Visit their website to find out more or follow Sarah on Instagram.

How to Launch Your Podcast Free Guide:

https://musical-crime-productions.ck.page/aa6dae5544

 

Podcast to Book Blueprint:

https://payhip.com/PodcasttoBookBlueprint

Key Takeaways

 

• Podcast for Authors: A powerful tool for branding, connection, and revenue.
• Key Steps: Plan, create, host, and promote valuable content.
• Success Factors: Quality, consistency, engagement, and audience understanding.
• Monetization: Align with goals, offer products or services.
• Marketing: Leverage social media, guest appearances, and other platforms.
• Guest Hosting: Ensure alignment and provide value.
• Podcast Audits: Improve message, audience, and technical aspects.
• Management Services: Streamline operations for launch and maintenance.
• Repurposing: Turn podcast content into a book.
• Growth: Industry is expanding, offering new opportunities.

 

Chapters

 

00:00 Introduction and Bookish Question

03:03 Leveraging Podcasting as a Host

06:09 Beginning Stages of Building a Podcast

09:05 Choosing a Hosting Platform

11:10 Challenges and Budgeting for Podcasting

20:53 Building a Following and Engaging with Listeners

23:10 Leveraging Podcasts for Revenue

26:51 Marketing a Podcast

28:50 Hosting Guests

30:40 Improving Podcasts through Audits

33:23 Podcast Management Services

37:06 Audio Branding and Copyright

39:53 Repurposing Podcast Content

42:07 The Growing Podcasting Industry

45:31 Understanding Your Audience