Turn Your Passion into Profit: Marketing and Alternative Revenue Streams

In this episode, Erica interviews Lacy, owner of Black Fox Marketing, about how authors can turn their passion into profit through effective marketing strategies and alternative revenue streams. Lacy shares insights and tips for authors facing challenges in the publishing industry, including the need to understand the business side of being an author. Lacy also discusses the potential for authors to create additional revenue streams through coaching, consulting, speaking engagements, and merchandise. 

 

Join Lacy's free "Book to Business Blueprint" Author Group on Facebook where I have hours' worth of free trainings, resources and materials for authors: https://www.facebook.com/share/kWBiQEoNcm8CdVVA/?mibextid=K35XfP

To get in touch with Lacy, contact her via email at lacy@blackfoxmarketing.ca or visit her website. 

 

Takeaways

• Authors face challenges in the publishing industry, including the need to understand the business side of being an author.
• Building a community and leveraging email marketing are effective strategies for authors to increase book sales.
• Authors can create additional revenue streams through coaching, consulting, speaking engagements, and merchandise.
• Being intentional in marketing efforts and embracing technology can help authors streamline their business and reach their goals.

 

Chapters

00:00 Introduction

03:02 Challenges Faced by Authors in Publishing

07:58 Tips for Marketing Books

11:06 Creating Effective Email Marketing Strategies

15:04 Alternative Revenue Streams for Authors

25:05 Tools and Resources for Book Marketing

29:00 The Future of Book Marketing

35:05 Book to Business Blueprint

35:59 Conclusion