Think Outside the Box With your Book Marketing with Chris Green

In this episode, Chris Green, the Authorpreneur, discusses creative book marketing strategies. He emphasises the importance of thinking beyond conventional advice and finding unique ways to market books. Chris also addresses common mistakes authors make, such as jumping into paid advertising too soon, and offers alternative strategies like giving away books and building relationships with influencers. 

 

Say Hello to Chris! 

Chris Green, the Authorpreneur, helps authors use their books to build and grow their businesses and personal brands through creative book marketing strategies. 

Visit his website to learn more!

 

Takeaways

• Think beyond conventional advice when it comes to book marketing and explore creative strategies.
• Books can be powerful tools for establishing expertise and building a business.
• Avoid jumping into paid advertising too soon and focus on building relationships and giving away books.
• Brand your social media profiles and create a website to interact with readers and collect emails.
• Engage with influencers in your niche and offer to provide value through guest blog posts or podcast appearances. Build relationships and leverage connections to promote your book
• Offer to be a guest on podcasts or provide free copies of your Kindle book for giveaways
• Create a landing page instead of linking directly to Amazon to collect email addresses and provide additional value to readers
• Self-publishing offers opportunities for authors to connect with their audience
• Think creatively and be willing to try new marketing tactics

 

Chapters

00:00 Introduction and Background

04:05 Becoming an Authorpreneur

09:15 The Power of Books in Marketing

13:09 Avoiding Common Mistakes in Book Marketing

16:01 Building Relationships and Giving Away Books

20:41 Branding and Interacting with Readers

23:02 Engaging with Influencers in Your Niche

25:24 Using Podcasts and Giveaways to Expand Your Audience

27:45 The Power of Self-Publishing and Connecting with Readers

36:16 Thinking Creatively and Trying New Marketing Tactics