How to Get Your Brand in Front of Your Ideal Reader with Hannah Brady

In this episode, Erica interviews Hannah Brady about the importance of personality-led marketing for authors. Hannah shares insights on the changing landscape of marketing, the significance of building good habits, and the necessity of starting marketing efforts early in the writing process. The conversation also touches on marketing strategies for authors, emphasising the importance of understanding one's audience, utilising social media effectively, and creating engaging content. She also highlights the necessity of upskilling in marketing techniques and the significance of patience in the marketing process. 

 

Say hello to Hannah!

Hannah Brady runs The Brady Creative, a family-founded strategic marketing agency based in the UK. They use strategic thinking, creativity and consistency to help businesses market their brand with personality. 

If you’d like to learn more about The Brady Collective and their strategy-first approach to marketing visit their website and subscribe to the Creative Juices Podcast!

 

Takeaways

• Authors need to view their writing as a business.
• Building good habits is crucial for marketing success.
• A strategy-first approach is essential for effective marketing.
• Personality plays a key role in an author's brand.
• Authors should start their marketing efforts as early as possible.
• Many authors misunderstand the scope of marketing, focusing too much on social media.
• Collaboration among authors can enhance marketing efforts.
• Understanding your target audience is vital for effective marketing.
• Marketing should align with long-term business goals. Authors need to understand where their readers are on social media.
• Upskilling in marketing is essential for authors.
• Surveys and focus groups can help authors understand their audience better.
• Patience is crucial in the marketing process.
• Engaging content should include behind-the-scenes insights and not solely focus on promotional content.
• Measuring success should go beyond vanity metrics.
• Building a community through engagement is vital.

 

Chapters

00:00 Introduction to Author Marketing Strategies

05:59 Shifts in Marketing Landscape

11:45 The Role of Personality in Author Branding

17:56 Common Misconceptions in Author Marketing

26:54 Navigating Social Media for Authors

32:41 Researching Your Audience

38:41 Creating Engaging Content

45:11 Measuring Marketing Success