Book marketing 2.0: Expanding your reach with Online Book Tours

Trish Collins, co-founder of TLC Book Tours, discusses the concept of online book tours and their impact on book marketing. The conversation covers the evolution of book tours, the role of social media, the challenges and benefits for authors, and the process of working with TLC Book Tours. Trish also discusses the criteria for selecting Instagram influencers for book tours, the characteristics of an ideal author for book tours, the importance of investment in marketing activities, and the measurement of success for book tours.

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Say hello to Trish! 

Trish Collins is the co-founder of TLC Book Tours, an agency helping authors to get their book in the hands of readers who are active on social media.

If you’d like to learn more, then visit their website or follow them on social media at @tlcbooktours! 

 

Takeaways

• Online book tours are a word-of-mouth marketing strategy that leverages social media platforms like Instagram and TikTok to promote books and engage readers.
• Authors benefit from increased visibility and credibility through online book tours, but success is a long-term game that requires consistent engagement and promotion.
• Ideal authors for book tours have marketable books with an audience, flexibility, and the ability to wait for tour posts.
• Authors need to invest in a website, social media presence, and good editing and cover design before considering a book tour.
• Success for book tours is measured through engagement metrics such as comments, likes, shares, and views on social media platforms.
• Authors should not give up and should continuously adapt their marketing strategies to find what works best for them.

 

Chapters

00:00 The Evolution of Online Book Tours

07:31 The Impact of Social Media on Book Marketing

11:13 Challenges and Benefits for Authors

25:23 Selecting Instagram Influencers for Book Tours

28:36 Characteristics of an Ideal Author for Book Tours

31:11 Investing in Marketing Activities for Book Tours

34:43 Measuring Success for Book Tours

36:27 Adapting Marketing Strategies for Book Tours